Are you an app developer who has spent a lot of time and money developing your own mobile app? Are you struggling to market your app to the public? The truth is, you might have built the best app in the market, but the success of your app depends on people finding and downloading it. Therefore, you need to implement successful SEO techniques for your mobile app’s growth. After all, SEO is an essential factor and no business can strive without SEO.

In this blog post, we have included seven techniques that will help you improve your mobile app’s SEO. 

 

 

 

1. USE APPROPRIATE KEYWORDS

 

Keywords are an essential part of your SEO ranking. Using the right keywords for your Mobile app will ensure higher search engine results. Research shows that apps with a top-value keyword in their title rank 10.3% higher than those without one.

Add your major keywords in your meta title and meta description and try to keep it very simple. You can use Google Keyword Planner or other third-party tools to find the right keywords for your mobile app.

 

 

 

1. TARGET ORGANIC SEARCH

 

According to research, about 40% of the apps are discovered through app store searches. If you are not targeting organic search results then you are losing 40% of potential users! Organic traffic comes from search results, recommendations, editorials, and top charts. Here are some tips to improve your organic search results for your mobile app:

 

• Grab your user’s attention by having clean and attractive graphics.

• Use viral marketing tactics that can encourage people to talk about your app.

• Use screenshots and preview videos

• Inform your target users through different promotion channels.

• Frequently work on reported bugs and solving user problems from their reviews

 

 

1.   USE RELEVANT BACKLINKS

 

Backlinks are an essential component of SEO for ranking searches. Providing relevant, high-quality, and authoritative backlinks from websites will increase your SEO results greatly.

You can reach out to different app review websites for talking about your app. When these channels talk about your app and provide the app store link on their websites, it increases your visibility in search engine ranks. This will help you boost your SEO for your mobile app easily.

 

1. RATINGS AND REVIEWS

 

The first thing that your users will see when they find your app is the rating. Then before downloading your app, the user will check your app reviews. If they find bad reviews and ratings, they might move on to your competitor.

That is how your app ratings and reviews impact your SEO ranking and visibility. Hence it is necessary to actively work with the reviews and fix reported bugs. You might want to respond to customer reviews and show that you value their feedback. This also helps in improving your customer loyalty.

 

 

1. CLICK-THROUGH RATE OPTIMIZATION

 

In SEO, CTR is used to see how many people clicked on the snippet of your page in the search engine results. CTR (Click-Through Rate) measures the ratio of users who clicked on the hyperlink to the total number of people who saw the hyperlink.

 

By measuring the CTR of your ranking pages, you can determine the performance of your pages and how many people visited them from the overall number of users in the search engine results.

 

Here are a few methods you can use to measure your CTR:

 

• Paid ads: Measure the performance and the price of ads in Google Search by CTR for various keywords.

 

• Email marketing: Measure how many people clicked on the link in your email from the overall number of people who opened it.
• Social media advertising: CTR can show you how many people viewed your advertisements and how many of them clicked on it.

 

 

1. Use app store optimization (ASO) tools

 

ASO or app store optimization is the process of improving app store visibility by optimizing every factor influencing the algorithm ranking apps. ASO and SEO may apply to two different ecosystems that are the app store vs the web, but some of their components do overlap.

 

App Store optimization tools will help you make your app unique from other apps in the store. It will make your app more visible to customers when they search for keywords on Apple App Store or Google Play store. You can even download apps from the app stores that are App Store optimization tools.

 

 

1. PROMOTE YOUR APP ON SOCIAL MEDIA

 

And one of the final SEO strategies for your new mobile app is to promote it on social media. It’s no secret that we spend most of our time on social media platforms such as Facebook, Twitter, and Instagram. Therefore, you can also use it as a promotional tool for your mobile app and reach multiple users through it.

You can use influencer marketing or paid ads on social media to market your app to its potential users. This is one of the best ways to reach an international audience and gain more users of your mobile app easily.

 

 

CONCLUSION

 

As you can see, if you want your app to be popular in the market, you need to focus on your SEO ranks. You can implement these few techniques for your mobile app and trust us, you will see great results!

If you need some help boosting your SEO, you can always reach out to us at +1(516)-972-6824. Just give us a call or a text and we will help you build your dream website. Here at Aryabh, we have a pool of highly trained specialists to help you build your mobile app and successfully market it to the right customers.